SCET Branding
The Sutardja Center Entrepreneurship & Technology Brand Toolkit* explains the basic usage rules for all identity elements and how to utilize them to create powerful and consistent communications pieces, while at the same time strengthening the brand.
*SCET staff login here to see all assets
SCET Brand
Logos
Basic Horizontal Logos
Basic Vertical Logos
CoE Horizontal Logos
CoE Vertical Logos
Zoom Backgrounds
Colors
Berkeley Blue
Hex 003262
CMYK 100|71|10|47
Pantone 282
Founder’s Rock
Hex 3B7EA1
CMYK 76|34|21|0
Pantone 7697
California Gold
Hex FDB515
CMYK 0|32|100|0
Pantone 123
Medalist
Hex C4820E
CMYK 0|34|98|12
Pantone 7550
Writing Style
References to the Sutardja Center:
- The Sutardja Center for Entrepreneurship & Technology
- SCET
- The Sutardja Center
- The Center
Hyphen rules:
http://www.grammarbook.com/punctuation/hyphens.asp
Hyphenate two words or more when they modify a noun preceding them. When the modifiers follow, usually a hyphen is not needed.
Example of proper uses of hyphens: "My two-year-old dog, Ernie, loves chewing on bones." OR "My dog Ernie is two years old."
For writing dates:
Capitalize the names of months in all uses. When a month is used with a specific date, abbreviate only the months of January (Jan.), February (Feb.), August (Aug.), September (Sept.), October (Oct.), Novemebr (Nov.), and December (Dec.). Do not separate a month and a year with commas: "The startup went public in July 2016." If a phrase includes the day, month, and year, use commas: "Jenny's birthday is Jan. 13, 2002."
Miscellaneous:
- We use oxford commas. Ex: "I like apples, pears, and oranges."
- We write with the symbol % instead of the word percent.
- Write out numbers up until 10.
- In titles, capitalize the first word and nouns.
- We capitalize Internet, AI, Collider, and IoT.
- Blockchain is always one word and, if it is not at the beginning of a sentence or title, it is lowercased.
- We spell startup as one word, no hyphen.
Berkeley Brand
More brand resources can be found on the main Berkeley Brand site.
