FoodWise
Nidheesh Puthalath, Vipin Jose, Pallavi Nagboth, Lingyan Zhu, Francis Hsu, Bisera Ferrero
Abstract
Food waste is a significant global problem, with one-third of the world’s food lost or wasted from farm to fork. FoodWise is a platform that aims to reduce food waste by connecting consumers and restaurants. It offers discounted meals during off-peak hours, helping restaurants to advertise and sell excess capacity and reducing food waste. By tracking food waste and utilizing excess capacity, restaurants can reduce waste and increase profit. FoodWise uses AI/ML to determine optimal discounts and times to drive customers to restaurants. The platform has a competitive advantage over its competitors by offering a unique value proposition of reducing food waste and optimizing restaurant utilization. The go-to-market strategy involves targeting technology-savvy diners and partnering with universities, as well as attending restaurant and technology conferences. FoodWise aims to create a win-win situation for both restaurants and customers while promoting social impact and reducing food waste.