StyleMatcher: Be Inspired. Be Delighted.

Many women refrain from shopping online for apparels because of lack of tools and experiences to ensure that the products they buy would meet their expectations in both style and fit.

Online apparel shopping, along with e-commerce, has accelerated due to COVID-19, and the majority of women now prefer to shop online for apparels.

Retailers and fashion companies are trying to meet the growing demand online, but struggle to offer online experiences that mimic the real world, thus losing the competitive advantage of having brick & mortar stores in which they offer style consultants and physical fitting rooms.

Poor try-out/selection experiences and lack of personalization online result in higher apparel returns and revenue losses for online retailers. Additionally competition with E-Commerce giants such as Amazon – who have more advanced technologies, huge data and better e-commerce experience – hurts their market share even more.