SCET Branding
The Sutardja Center Entrepreneurship & Technology Brand Toolkit* explains the basic usage rules for all identity elements and how to utilize them to create powerful and consistent communications pieces, while at the same time strengthening the brand.
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SCET Brand
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Colors
Berkeley Blue
Hex 003262
CMYK 100|71|10|47
Pantone 282
Founder’s Rock
Hex 3B7EA1
CMYK 76|34|21|0
Pantone 7697
California Gold
Hex FDB515
CMYK 0|32|100|0
Pantone 123
Medalist
Hex C4820E
CMYK 0|34|98|12
Pantone 7550
Writing Style
References to the Sutardja Center:
- The Sutardja Center for Entrepreneurship & Technology
- SCET
- The Sutardja Center
- The Center
Hyphen rules:
http://www.grammarbook.com/punctuation/hyphens.asp
Hyphenate two words or more when they modify a noun preceding them. When the modifiers follow, usually a hyphen is not needed.
Example of proper uses of hyphens: "My two-year-old dog, Ernie, loves chewing on bones." OR "My dog Ernie is two years old."
For writing dates:
Capitalize the names of months in all uses. When a month is used with a specific date, abbreviate only the months of January (Jan.), February (Feb.), August (Aug.), September (Sept.), October (Oct.), Novemebr (Nov.), and December (Dec.). Do not separate a month and a year with commas: "The startup went public in July 2016." If a phrase includes the day, month, and year, use commas: "Jenny's birthday is Jan. 13, 2002."
Miscellaneous:
- We use oxford commas. Ex: "I like apples, pears, and oranges."
- We write with the symbol % instead of the word percent.
- Write out numbers up until 10.
- In titles, capitalize the first word and nouns.
- We capitalize Internet, AI, Collider, and IoT.
- Blockchain is always one word and, if it is not at the beginning of a sentence or title, it is lowercased.
- We spell startup as one word, no hyphen.
Berkeley Brand
More brand resources can be found on the main Berkeley Brand site.
