New York Times

Claire Vo, VP of Product at Optimizely, speaks with a student after her talk at SCET's BMoE Bootcamp.

The secret to every successful startup: experimentation

If at first you don’t succeed, try, try again. If you do succeed, try, try again. That’s the basic premise of Optimizely, a company that focuses almost exclusively on experimentation. Optimizely’s Vice President of Product Claire Vo visited the Sutardja Center’s Berkeley Method of Entrepreneurship, or BMoE, Fall Bootcamp on Wednesday to speak about the…

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