Until now, sports games were simply cancelled if no live audience could be there. Without the shouting, cheering, chanting, and hype generated by an audience, games can feel empty & emotionless. Due to the pandemic, massive sports franchises like the NBA have had to innovate new ways to maintain audience engagement and simulate traditional playing…

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Learn from the champs: The NBA’s world-beating approach to Digital (Fan) Engagement Last year Fast Company named the National Basketball Association (NBA) the 3rd most innovative company in the world. While other sports leagues decline and struggle to survive in the era of COVID-19, the NBA continues to grow and has built a truly global…

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Learn from the champs: The NBA’s world-beating approach to Digital (Fan) Engagement Last year Fast Company named the National Basketball Association (NBA) the 3rd most innovative company in the world. While other sports leagues decline and struggle to survive in the era of COVID-19, the NBA continues to grow and has built a truly global…

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Learn from the champs: The NBA’s world-beating approach to Digital (Fan) Engagement Last year Fast Company named the National Basketball Association (NBA) the 3rd most innovative company in the world. While other sports leagues decline and struggle to survive in the era of COVID-19, the NBA continues to grow and has built a truly global…

Read More

Learn from the champs: The NBA’s world-beating approach to Digital (Fan) Engagement Last year Fast Company named the National Basketball Association (NBA) the 3rd most innovative company in the world. While other sports leagues decline and struggle to survive in the era of COVID-19, the NBA continues to grow and has built a truly global…

Read More