e-commerce
Student startup Prodbnb revolutionizes experiential marketing and hospitality
Would you buy a $2,000 mattress without trying it? How certain would you be of your purchase if you only got 15 minutes with it in a showroom? This is the exact hurdle that many product marketers face today: convincing a consumer to make a financial investment into buying a higher priced, higher quality product. …
Blockchain technology beyond cryptocurrencies: the future of last-mile delivery autonomous solutions
Within the last year, several logistics and retail companies, researchers, and startups announced their interest in using blockchain technology for last-mile delivery solutions: Walmart implements blockchain-based delivery system Blockchain Technology: Possibilities for the U.S. Postal Service Carrefour implements blockchain as part of supply chain transformation This article gives a summary of current challenges, initiatives and…