As we discussed in earlier posts, firms like Amazon, Apple, Google, and many others are shining examples of companies that have successfully transformed and adapted over the past decade. In fact, most firms today realize they need to adapt in similar ways or face disruptive pressures themselves. But here is the problem: While most…

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Every firm is under pressure to adapt and reinvent, and innovative firms know how to do this. Amazon started by selling retail products over the Internet, but later transformed to offer IT Cloud services as Amazon Web Services. Apple is a similar case — once only a computer company, it reinvented itself into a digital…

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