animoodles
Why Diversity Matters in Storytelling
Last week, alum Marissa Louie (‘05 Interdisciplinary Studies — Business, Economics, & IEOR) visited the Sutardja Center’s product design course to talk about storytelling for designers and why diversity is the cornerstone of her brand. After graduating from Cal, Marissa founded three companies, was an art director at Apple, and principal designer at Yahoo. She…
The hidden social mission driving this Cal alumna’s trending toy startup
Last week, there was an unusual sight in UC Berkeley’s Industrial Engineering 185 course: stuffed animals. The toys, called Animoodles, put an innovative twist on the traditional plushie. As students passed them around the class, they found that hidden magnets allowed them to pop off each toy’s head or limbs and mix and match parts…