Product Managers play an increasingly critical role in modern technology companies. They are charged with ensuring an organization is laser focused on creating valuable and highly usable products and services, to address pain-points and unmet-needs for their target customers. In this course, students will learn essential Product Management skills by putting theory into practice, on a product or idea of your choosing. You will learn techniques to accelerate product success and avoid common mistakes. You will work in a team comprising of students from engineering, design, business and other backgrounds. This will simulate real-world cross-functional environments where people with different skills collaborate to build a successful product.

Learning Outcomes:

  • Experience a live development of a product within the context of a product development process
  • Learn common methods used in product management
  • Gain experience needed to work as product managers in real life environments

Instructor

derek-chan

Derek S. Chan values empowering each other and has been an artificial intelligence (AI) product leader, helping Bill.com and Automation Anywhere reach their highest-ever customer satisfaction and/or revenue growth, plus #1 AP Automation 2020-21 and the IT World Award 2018. He was AI Product Director at Bill.com, now explores greater personal challenge and meaning through his own startup, and has taught students in popular SCET courses — Product Management and Data-X.

Whether or not AI is involved, Derek is passionate about mentoring people from diverse backgrounds with valuable product management skills, including validating the root of customer problems before, during, and after development. He is an alum of UC Berkeley’s Master of Information and Data Science program, where he co-received the Hal R. Varian Award followed by an informal Google partnership, while also working at Yahoo! (which acquired BrightRoll).

Course Media

Building Innovative Products

SCET Faculty Ken Sandy on what it's like to build innovative products with interdisciplinary teams.

Spring 2022 Top Project

See the pitch above from Team SolTix that wants to empower people to do more with their tickets.

Project Examples

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Contact SCET Academics at scet-academics@berkeley.edu for additional questions.

Refer to our Courses page for a full list of SCET courses and current class offerings, and our Certificate page for more information on our Certificate in Entrepreneurship & Technology.