The road to market dominance has never been faster or more crowded, especially in the technology industry. While platforms like ChatGPT and TikTok achieved record-breaking user adoption in months, the reality is that the vast majority of new offerings fail to gain any significant long-term traction. In today’s hyper-competitive landscape, great products and features are no longer enough; success is defined by a brand’s ability to cut through the noise, build a loyal user community, and execute a cohesive marketing strategy to scale.

This is an immersive course for those aspiring to work at technology companies and start-ups, designed to provide students with a comprehensive foundation in modern marketing. Moving beyond theory, students will work to develop and execute full-funnel marketing plans for real-world business challenges. The curriculum will cover essential marketing pillars, such as brand building, product marketing, demand generation, digital marketing, customer retention/engagement – and how these functions are evolving in the era of AI! 

By the end of the term, students will learn and perform many of the functions performed by marketing organizations at both mature companies as well as start-ups, gaining proficiency in domain skills the technology job market is demanding.