SizeMeUp

Customers nowadays are more likely to turn towards online shopping as ecommerce is continuing to accelerate in popularity. The data is clearly showing that customers prefer the convenience of shopping from home rather than traveling to a physical store but when it comes to clothing, this experience can come at a cost. 40% of online returns are a result of an incorrect size selection as per our market survey research. The average e-commerce return rate is 2-3 times higher than in-store. Because of the unreliable sizing experience when shopping online, customers are now purchasing multiple units with varying sizes with the intention of returning misfits. This behavior is trending and contributing to huge losses for online retailers especially for those offering free shipping and returns. Also, the free shipping and returns are not a sustainable solution for the environment, customer confidence, or brand reputation. These unnecessary returns have a noticeable impact on a company’s earnings as returns not only lead to lower profits due to the loss in sales, but also higher costs due to the extra services necessary for inspecting and restocking the returned goods.