iMChef

Despite all the advancements in technology, surprisingly, there is still not a simple solution to a fresh and healthy meal at home. A simple solution for the perennially old problem of having freshly cooked food at home is more important than ever before as in these pandemic times, we all are concerned with going out and even if we do, there simply isn’t enough time! Our mission is to provide our customers with a one touch, hassle free solution to a fresh and healthy meal, right in their kitchen. Cooking is a very involved and time consuming process. It involves a number of steps and requires a lot of attention, skill and time. Here are some of the steps you need to consider if you are planning for fresh, home cooked meal: 1) Menu Planning for the week 2) Going grocery shopping or online ordering 3) Sorting and organizing produce and grocery 4) Washing, peeling, chopping 5) Prep and Cooking and the worst of all, 6) Cleaning. In total you would end up spending over 20 hours each week doing all the chores which are part and parcel of the cumbersome cooking process.

A smart solution to combine ingredients as per the recipe to prepare an enjoyable meal with minimal human intervention is highly desirable to overcome the existing hassles of manual everyday cooking. Such a solution would eliminate the need for good cooking skills and will provide much healthier alternatives that frozen or fast food or even the food delivery services. In order to validate the problem, we relied on both primary and secondary market studies. We sent out our survey to a few consumer groups with a number of questions ranging from pain points with cooking to willingness to pay for such a solution. We received 55 responses and the feedback strongly suggested a large potential customer base for the solution we proposed. 60% said meal prep is a challenge. 86% of our participants mentioned spending anywhere between 1-4 hours of time per day cooking and cleaning. Over 90% of our participants wanted to reduce total time by at least half whereas more than 80% said eating Fresh and Healthy Food is an important lifestyle choice for them. This survey response along with the secondary reports we studied strongly validated the need for the product we are proposing.