Berkeley Engineering Leadership Case Series

The following leadership cases are prepared and published by Berkeley Engineering Sutardja Center for Entrepreneurship and Technology. Each case is a profile in entrepreneurial leadership designed to share mindsets, attitudes, and behaviors leaders have on their entrepreneurial journey. All cases are published for instructional purposes only and may not be reproduced, shared, disseminated, or distributed for any commercial purpose.

Cloudera: Chase Interesting

From the Berkeley beginnings to a large enterprise software company, this case explores the entrepreneurial journey of Mike Olson and Tom Reilly to build Cloudera.

In if for a Marathon: Jessica Mah

After graduating from Berkeley and completing Y Combinator, this case explores how Jessica Mah had to make some tough decisions to lead her startup.

From LinkedIn to Looped In: An Entrepreneurs Early Journey

This is the case of Berkeley tech entrepreneur Jerry Luk and his path from working at startup LinkedIn to founding his own tech company that embraces iterative progress.

Vyrill: Revolutionizing Video Marketing with AI

Entrepreneur Ajay Bam guides his new startup based on lessons learned as a successful entrepreneur and Professor at Berkeley.

Liza Wang – Entrepreneur, VC, and Investor

The path of entrepreneur Liza Wang takes her from P&G to IPO, and now VC and angel investor to help up and coming entrepreneurs.

Ricardo San Martin: An International Entrepreneur

Chilean born entrepreneur Ricardo San Martin’s journey from academia to startup founder, whose company created a foaming agent used in root beer and slushy type beverages, leads to numerous lessons.

David Kim: A Lifelong Leader

The case of David Kim follows his path from industry to tech-startup founder in e-commerce and education.

Mixbook: We Make Beautiful Design Easy

Founder Andrew Lafoon meets his co-founder in a Berkeley Engineering class, this case explores how they pivoted their idea into the startup they run today.

David Chan’s Dream Team

From AOL, Yahoo, and EA to a smart toy startup, the case of David Chan leads to a classic entrepreneurial inflection point between release the product or spend more time to develop it.