Go To Market & Intellectual Property Collider

Kickoff Event: Tuesday, March 15th @7PM (Cal Memorial Stadium Room #120)

RSVP: http://ipcollider.eventbrite.com


“How big is your market?” and “How do you make money?”

Entrepreneurs are passionate idea creators who band together in teams to create value for customers. Many start by filling a blank sheet of paper, using a sharp pencil and a big eraser, along a path of learning and building a dream. They look at the end of the rainbow where they will create a successful company and win big in the market. Getting to the market is the focus never to be forgotten.

IEOR 190c and 190g has teamed up with the Berkeley IPIRA (Office of Intellectual Property and Industrial Research Alliances) organization to create an exciting program focusing on how to build successful Go To Market strategies. We do this by moving past the blank sheet of paper phase, and put energy into creating insight and answering two of the most important questions from the investment community,  “How big is your market?” and “How do you make money?”

Investors want to know that your target market is substantial and that you have a well-considered plan for getting in front of real customers, who will spend money for your products.

IPIRA is offering SCET students the opportunity to use Berkeley-owned intellectual property, consisting of ideas that have shown early significant value. Students participating in this program will likely have chance to talk with the original inventors as they develop Go To Market strategies for these ideas. Simply put, IPIRA would like to add real value to ideas in their portfolio and would like to team up with SCET students to make this happen.

Learning how to execute a successful Go To Market strategy is pretty important to any entrepreneur. This new program is targeted to be a win for the IPIRA group, for SCET – IEOR, and for you. And by the way, the team with best Go To Market strategy of this semester will split a $5,000 prize! How cool is that!

Come check this out! The Kickoff event will be held on March 15th at 7pm at the SCET Stadium Office.




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