HOW WE TEACH

Berkeley Method of Entrepreneurship & Innovation Engineering

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The Sutardja Center for Entrepreneurship & Technology is the premier institution on the UC Berkeley campus for the study and practice of “technology-centric” entrepreneurship and innovation. Our teaching principles include the award-winning Berkeley Method of Entrepreneurship developed by SCET and Innovation Engineering.

Berkeley Method of Entrepreneurship

What is Berkeley Method of Entrepreneurship?

Watch the video below for a quick introduction to the Berkeley Method. This video showcases the Berkeley Method of Entrepreneurship Bootcamp, one of our core programs for teaching the methodology.

Learn more about the Berkeley Method of Entrepreneurship!

What Makes the Program Unique?

Inductive Learning

This method of learning helps students understand general concepts through practice, observation, and critical thinking.

Journey Based

Every entrepreneur's path is different and students come to us at many different stages in that path. Our goal is to help students discover the next milestone on their journey to becoming successful entrepreneurs.

Three Layers of the Berkeley Method of Entrepreneurship

The Berkeley Method of Entrepreneurship's inductive learning and journey-based approach are supported by these three main elements.

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Mindset

Exposure to issues related to culture, social psychology, and mindset. The psychology of being an entrepreneur e.g. trusting, understanding the value in diverse teams, belief and ethics, risk assessment, communication, overcoming social barriers, rejection therapy, fail training, etc.

Networks

Assuring infrastructure and supporting, safe and effective environment e.g. diverse networks, ability to connect, facilities, services, clarity of rules of engagement, ecosystems and mentors.

Frameworks

Opportunity recognition, MVP, raising funds, business models, case studies, sales process and other tools and processes associated with entrepreneurship.

Introduction to the Berkeley Method of Entrepreneurship

SCET Wins Excellence in Entrepreneurship Teaching and Pedagogical Innovation Award

By Keith McAleer | October 2, 2019

The Sutardja Center for Entrepreneurship & Technology (SCET) at the University of California, Berkeley has won an Excellence in Entrepreneurship Teaching and Pedagogical Innovation Award at 2019 The Global Consortium…

SCET’s new partnership brings Berkeley Method of Entrepreneurship to Denmark

By Catherine Li | August 24, 2017

SCET is supporting the Technical University of Denmark’s new Open Entrepreneurship Initiative to help bridge the gap between entrepreneurs and researchers in Denmark with the Berkeley Method of Entrepreneurship (BMoE),…

Berkeley Method of Entrepreneurship – A Quick Recap

By Saad Hirani | January 19, 2017

This past week, the Sutardja Center for Entrepreneurship wrapped up its signature week-long bootcamp, capping off a week characterized with mesmerizing presentations from both speakers and students from a variety…

Mindsets that Matter

Innovator Profiles

In these Mindsets That Matter innovator profiles, we interview distinguished innovators and entrepreneurs to understand their mindsets and journey as they navigate their careers and build impactful companies.

Pieter Abbeel

The Power of Listening

Professor Pieter Abbeel is the director of the Robot Learning Lab at the University of California, Berkeley, winner of the 2021 ACM Prize in Computing, co-director of the Berkeley Artificial Intelligence Research (BAIR) lab, co-founder, president, and chief scientist at Covariant and co-founder of Gradescope. In this interview, Professor Abbeel talks about the importance of listening to your customer, and interpreting what they need in order to be sure you are spending your time wisely and working in the right direction with new innovations.

Michelle Munson

Entrepreneur Michelle Munsun talks about her journey to founding Aspera, which was acquired by IBM and then later Eluvio, a blockchain-based crypto content platform that enables creators and their communities to store, stream, mint, ticket, and trade any content experience on the blockchain. Michelle talks about her attitude in confronting the challenge for innovators of not knowing the difficulties that will be faced in the future, and how innovators can ground themselves in a core vision and then listen for feedback to know which direction to go.

Kurt Keutzer

University of California, Berkeley Professor Emeritus Kurt Keutzer talks about his journey from industry to UC Berkeley professor, to founding DeepScale, a company developing perceptual system technologies for automated vehicles. Professor Keutzer talks about his realization of the potential of running Artificial Intelligence and machine learning applications on graphics processing units (GPUs) and the vast potential uses for the technology. Inspired by the potential to save lives by reducing traffic accidents, Professor Keutzer founded DeepScale, and utilized his broad experience and background to stand out amongst other computer vision researchers to be able to work with customers and deliver technology solutions with DeepScale.

Kimberlie Le & Joshua Nixon

The Power of Doing

University of California, Berkeley alumni Kimberlie Le and Joshua Nixon share their journey to founding Prime Roots, an innovative plant-based foods startup focused on celebrating the culture of meat and producing koji-based meat alternatives that taste and look like the real thing. Kim and Josh talk about the challenge that startups face of creating something completely new. By definition startups venture into never-before-seen territory where there is no playbook or guide on how to move forward. Josh and Kim talk about the important mindsets and attitudes that innovators should have to be able to deal with this uncertainty and learn how to move forward.

Video production team: Mission Pictures SF, Victoria Howell, and Keith McAleer

Learn more about Mindsets that Matter

Innovation Engineering

What is Innovation Engineering?

Innovation Engineering: A framework to create or transform anything aided by aligning human talent. This framework offers practical guidance useful in large firms, research labs, new ventures, or even innovative student projects.  To learn more, see the Principals of Innovation Engineering at this link.

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Why is Innovation Engineering Needed?

It is needed because smart teams with talented people and good plans often fail. Lots of activity does not always result in progress or insight. Slide presentations do not result in real life execution.

How is it different from other approaches?

Innovation is complex and requires these fundamental components:

  1. Story narrative: This may include a system level technology strategy and business model.
  2. Execution while learning: Inductive learning allows discovery to happen during project execution which is needed for innovation.
  3. Human side of innovation: The team must work with the correct mindset, behaviors, and leadership

 

Learn more about Innovation Engineering