The Sutardja Center for Entrepreneurship & Technology is the premier institution on the UC Berkeley campus for the study and practice of “technology-centric” entrepreneurship and innovation. Our teaching principles include the award-winning Berkeley Method of Entrepreneurship developed by SCET and Innovation Engineering.
Berkeley Method of Entrepreneurship
What Makes the Program Unique?
This method of learning helps students understand general concepts through practice, observation, and critical thinking.
Every entrepreneur's path is different and students come to us at many different stages in that path. Our goal is to help students discover the next milestone on their journey to becoming successful entrepreneurs.
Three Layers of the Berkeley Method of Entrepreneurship
The Berkeley Method of Entrepreneurship's inductive learning and journey-based approach are supported by these three main elements.
Exposure to issues related to culture, social psychology, and mindset. The psychology of being an entrepreneur e.g. trusting, understanding the value in diverse teams, belief and ethics, risk assessment, communication, overcoming social barriers, rejection therapy, fail training, etc.
Assuring infrastructure and supporting, safe and effective environment e.g. diverse networks, ability to connect, facilities, services, clarity of rules of engagement, ecosystems and mentors.
Opportunity recognition, MVP, raising funds, business models, case studies, sales process and other tools and processes associated with entrepreneurship.
Introduction to the Berkeley Method of Entrepreneurship
The Sutardja Center for Entrepreneurship & Technology (SCET) at the University of California, Berkeley has won an Excellence in Entrepreneurship Teaching and Pedagogical Innovation Award at 2019 The Global Consortium of Entrepreneurship Centers (GCEC) conference. Learn more about what led to the award here.
SCET is supporting the Technical University of Denmark’s new Open Entrepreneurship Initiative to help bridge the gap between entrepreneurs and researchers in Denmark with the Berkeley Method of Entrepreneurship (BMoE), a hands-on approach to learning entrepreneurship that emphasizes understanding the mindset and behaviors of successful entrepreneurs The Sutardja Center for Entrepreneurship & Technology (SCET)…
This past week, the Sutardja Center for Entrepreneurship wrapped up its signature week-long bootcamp, capping off a week characterized with mesmerizing presentations from both speakers and students from a variety of professional fields, majors and countries. Key note speakers such as Dr. Vivienne Ming, Anne Fletcher, Alex Mehr (CEO & Founder of Zoosk, Mentor Box),…
What is Innovation Engineering?
Innovation Engineering: A framework to create or transform anything aided by aligning human talent. This framework offers practical guidance useful in large firms, research labs, new ventures, or even innovative student projects. To learn more, see the Principals of Innovation Engineering at this link.
Why is Innovation Engineering Needed?
It is needed because smart teams with talented people and good plans often fail. Lots of activity does not always result in progress or insight. Slide presentations do not result in real life execution.
How is it different from other approaches?
Innovation is complex and requires these fundamental components:
- Story narrative: This may include a system level technology strategy and business model.
- Execution while learning: Inductive learning allows discovery to happen during project execution which is needed for innovation.
- Human side of innovation: The team must work with the correct mindset, behaviors, and leadership