Nicole Johnson and Kiel Murray talk about the importance of storytelling in your next venture

Last month, Nicole Johnson, Founder and CEO of NicJohn Media and Kiel Murray, a Pixar storyteller visited the Sutardja Center’s Newton Lecture Series to sit down and discuss why and how to tell your startup story as an entrepreneur. They discussed their personal career paths, and emphasized the effect that storytelling can have on market performance of a company.

Read more about the talk with Nicole Johnson’s “Highlights from my keynote at UC Berkeley’s Newton Lecture Series” post:

“After my presentation — which included key takeaways and a brief overview of the five types of stories a company can tell — I sat down with Kiel Murray, a veteran Pixar storyteller who has worked on such notable animated films like Cars, Finding Nemo, and, more recently, Cars 3 during a conversational-style fireside chat. We discussed elements of “What is Story,” “Why Story Matters,” and “How to Tell Your Startup Story,” using a combination of real-life examples, anecdotes, and decades of experience telling countless stories for founders, startups, directors, authors, corporations and more.”

Continue reading the highlights from her keynote here.