The Pantas and Ting Sutardja Center for Entrepreneurship & Technology has a variety of videos that supplement the BMoE curriculum, including Books,  Career On-Ramp Lectures and Entrepreneurship Best Practice Videos.

Recommended Reading:

Strategy:

  • Innovator’s Dilemma, Clayton Christensen

Personal Leadership:

  • 7 Habbits of Highly Effective People, Covey
  • Crucial Conversations: Tools for Talking When Stakes Are High by Kerry Patterson, Joseph Grenny, Ron McMillan and Al Switzler (Jun 18, 2002)
  • Magic of The Magic of Mindset: Liberating the Leader Within, Ronald Bennett, PhD Elaine Millam, EdD

Product Market Fit, Business Models, and New Venture Launch:

  • Four Steps to Epiphany, Steve Blank
  • Lean Startup, Eric Ries
  • Art of the Start, Guy Kawasaki
  • Breakthrough Entrepreneurship, Jon Burgstone
  • Crossing the Chasm (Paperback) by Geoffrey A. Moore, Collins Edition 2006
  • Business Model Generation, Alexandar Ostwerwalder

Finance and Misc.

  • Wall Street MBA, Advani, McGraw Hill 2006
  • How to Measure Anything, Hubbard.

 

Career On-Ramp Lectures

Business 101: The Framework to Understand How Companies Work & Business Happens

Lecturer Naeem Zafar is a serial entrepreneur and faculty member at the University of California, Berkeley Center of Entrepreneurship & Technology and the Professor of the Practice at Brown University.

Entrepreneurship Best Practice Videos

Daniel Pink: The Puzzle of Motivation

Daniel Pink presents a unique argument regarding motivation in the business world. He challenges the existing paradigm and presents applicable ways to change business practices. He questions why our world isn’t following the laws of social science proven long ago. The approach that he takes to the topic of business leadership is not one that is often discussed by other videos and presentations in this area. Pink brings his well structured argument together with a clear summary and optimistic proposal for the future.

Elon Musk: Foundation

Elon Musk discusses his journey from South Africa to the United States, where he became the co-founder and CEO of Paypal, SpaceX, and Tesla Motors. He describes the importance of attention to detail and consumer feedback. He also appreciates the significance of testing and verifying your ideas before they become your main focus. Musk explores the new idea of a Hyperloop and other ideas he is developing. In his opinion, energy, space travel, and transportation are where the future lies.

Nathan Gold: How to Pitch to Investors in Under 2 Minutes

Nathan Gold trains people around the world to prepare for high-stakes presentations. Gold discusses the three steps of pitching your idea to venture capitalists. He trains people to make their ideas reality by illustrating why their business is necessary, rather than focusing on their technical highlights.

Larry Page: Where’s Google Going Next

Larry Page is the current CEO of Google as of 2011. His background is in Computer Science and Engineering. He designed the initial idea behind the first Google search engine along with Sergey Brin. Page discusses the countless opportunities he sees for technology to improve our lives. By looking toward the future, we will make the most transformative breakthroughs rather than being satisfied with unambitious incremental changes.

Richard Branson: Life at 30,000 ft

Richard Branson is an English businessman and the founder and CEO of the Virgin Group. Branson discusses the interaction of his background, motivations, and philosophies. He elaborates on the tough decision to sell his successful record company and invest in the airline business, among other significant events in his entrepreneurial career. He also discusses his experience with failure and the lessons he learned from it.

Seth Godin: How to Get Your Ideas to Spread 

Seth Godin is an entrepreneur, marketer, and best-selling author. He founded two companies: Yoyodyne, an internet marketing firm that Yahoo! acquired, and Squidoo, a website where users share ideas. Godin emphasizes that television is no longer the most effective distribution channel for selling and marketing your product or brand. Consumers have more choices than they have time. They ignore media content, such as television commercials. You target the customers who will care about the product and will market the brand for you. This means that being very good is merely average and you must work at the fringes to be remarkable.

Tony Hsieh, Zappos: Building a Formidable Brand

Tony Hsieh, Zappos CEO,  talks about the company brand and culture at Stanford Graduate School of Business. The Zappos mission is to provide the best customer experience. Their philosophy is to invest in customer service instead of marketing, because they believe in loyal clients and word of mouth as growth drivers. According to Tony, their greater mission inspires their employees and allows them to accomplish much more. For this reason, affinity with the Zappos culture is the priority in the hiring process.