Growth Marketing Masterclass

This course is designed for a diverse range of experienced students and working professionals aiming to gain an understanding of basics of growth marketing strategies, frameworks, and tactics. The growth marketing frameworks and examples covered in this course primarily apply to software companies and products, and their concepts can be adapted to other business types. Familiarity with data and marketing channels will facilitate comprehension of the course content.

We don’t offer any individual seat discounts. If you are interested in group rates (2 or more individuals per organization or purchase), please contact the instructor smdiao@berkeley.edu and we can send you pricing based on the total number of seats.

Additionally, if you’d like support on expensing this course with your company learning credits, you can reference this reimbursement request template.

If your organization or employer offers education reimbursements, this course could be a great way for you to utilize that benefit. To make this process easy for you, we’ve created a compelling reimbursement request template that you can copy and paste to use.

Reimbursement request template →

Costs are $695 per student. This covers access to live online lectures, lecture slides provided after class, office hours, and a certificate of completion. 

By completing this course, you will receive a certificate of completion from the UC Berkeley School of Engineering Sutardja Center that you can reference in your resume or on LinkedIn. 

There are no prerequisites to attend this course, which is primarily designed to be an introductory in nature.. Students who want to maximize their learning experience should come prepared to touch on basic marketing and data concepts. 

The course will be 5 weeks starting Tuesday April 23rd and ending on May 21st. Each lecture will be approximately 1 hour 45 minutes, with a 10 minute break during each class. In addition, the instructor will provide slides after the course to review, and provide a final assignment that will take approximately 2 to 3 hours outside of class to complete. In total, you should expect the time commitment to range from 10 hours to 15 hours total to maximize your outcomes.

Students must attend at least 4 out of 5 live class sessions to receive a certificate of completion. If you can't attend live due to time zone or personal reasons, please contact the instructor to set up alternative options to accommodate your circumstances. 

We don’t encourage prospective students to hold up seats in the course if they aren’t serious about attending. We encourage you to email the instructor in advance if you have questions about the curriculum.

Requests for refunds will be considered only up until the April 22nd by sending an email to kmcaleer@berkeley.edu

You can reach the instructor by emailing smdiao@berkeley.edu. Make sure to add “Growth Marketing Course” in the title so that we can keep track of your questions and get back to you as soon as possible.

You can also add Sandy Diao on LinkedIn and send a message.