Building the Future of Food
The Alternative Meats (Alt.Meat) X-Lab at UC Berkeley helps entrepreneurs and researchers investigate the next generation of foods such as plant-based meats, dairy substitutes, and alternative sources of fat and protein.
Surprisingly, sustainable food tech is currently addressed by few companies, and there is a lack of fundamental research to allow rapid progress. The industry is still based on more art than science. At the SCET, we are changing this by building an open and collaborative space, where aspiring entrepreneurs are developing novel solutions for food's current impact on the environment, health, and animal welfare.
Professor Ricardo San Martin on the challenges and opportunities with creating meat alternatives
Product Design & Customer Needfinding: Alternative Meat
Semesters offered: Fall 2019 (4 units)
INDENG 185 007
Research why people might choose alternatives to meat and build a business concept around what you find. This class is a deep dive into ethnographic design research to uncover latent needs surrounding the consumption of meat and its alternatives. We will cover ethnographic interviewing and video creation, design-space modeling techniques, design thinking ideation tools, prototyping, idea validation, and business modeling.