Course Description
Research why people might choose alternatives to meat and build a business concept around what you find. This class is a deep dive into ethnographic design research to uncover latent needs surrounding the consumption of meat and its alternatives. We will cover ethnographic interviewing and video creation, design-space modeling techniques, design thinking ideation tools, prototyping, idea validation, and business modeling.
This course is meant for students in engineering and other disciplines who seek a challenging, interactive, team-based, and hands-on learning experience in entrepreneurship and technology. In this highly experiential course, students work in simulated start-up teams to create products or start-up ideas to address a broadly-defined need of an industry partner or social challenge.
https://www.linkedin.com/in/anne-fletcher-a709bb/
About Challenge Labs
Challenge Labs are 4 unit courses for students of all academic backgrounds who seek a rigorous, interactive, team-based, and hands-on learning experience in entrepreneurship and technology. These courses use a unique pedagogy, The Berkeley Method of Entrepreneurship, that involves the use of games, industry guest speakers, team exercises, videos and labs to cover the early part of the startup lifecycle. In these highly experiential courses, students form start-up teams to create technology solutions or services to address a broadly-defined problem posed by an industry partner or social challenge.
Instructor
Anne Fletcher