Berkeley Method of Entrepreneurship Fundamentals

Course Description

This course introduces the fundamental concepts of innovation and entrepreneurship. It is developed from frameworks used at UC Berkeley’s Sutardja Center for Entrepreneurship & Technology including the Berkeley Method of Entrepreneurship. Designed for aspiring technology leaders and innovators, topics include team building, opportunity recognition, business logic, leadership & execution, value extraction, research-based innovation, and more.

Prerequisites: There are no prior course requirements.

Course Objectives

Evaluate business opportunities for new ventures or technology innovation projects within existing organizations.

Understand the relationship of a technical project to a firm’s overall business strategy.

Understand how to develop a supportive ecosystem for innovative projects.

Avoid the most common mistakes in the execution of product and business development projects.

Map emerging technologies to markets and business models.

Understand the fundamentals of new venture finance including common business and revenue models. 

Learn to mitigate risk when launching new projects within an existing firm or new venture.

Syllabus: to be posted

Recognition of Completion

Open SCET content is free and accessible below. Some students may wish to receive mentorship, team-building assistance, further instruction, and receive a recognition of completion for the program. More information about this is available below for Universities and Individuals.

Universities

Global students who complete the course within programs within their universities receive a certificate of completion of the “Berkeley Method of Entrepreneurship Segment” in the Career Acceleration Track. Interested universities should contact dlaw@berkeley.edu.

Individuals

Non-Berkeley Program cost $6500 for individuals. Interested prospective students should contact vhowell@berkeley.edu with a resume and statement of interest about why they are interested in joining the program.

 

Group pricing and merit based scholarships are available.

Course Modules

 Module Title Exercise
1 SCET Philosophies - Introduction + Skills vs. Behaviors (IS) Watch:

Assignment: Self-evaluation tools to be provided.  Evaluate yourself on logic, comfort zone, grit, EQ.  Reflect on your strengths and weaknesses.  You may take feedback from up to 2 friends or colleagues.  Explain where you are strong and what and how you can improve in 1 page or less.  (45 min)

After the first module, students will be matched with 3 other students by your instructor based on characteristics of ideal innovative teams and interest areas.  Future assignments will be done in collaboration with this local or global team.

2 Opportunity Recognition & Market Validation (KS) Read the Caviar case. Use the concepts from the video. Form a group of 2-3 others. Select an area of interest (consumer, health, finance, etc.). What has been changing? Brainstorm 3-5 ideas. Evaluate the opportunity.
3 Story and Execution - Pitching with NABC (IS) Assignment: Use the concepts from the video. Select an entrepreneurial area of your interest by industry consumer, health, finance, etc.  What has been changing in that industry?  Brainstorm 3-5 ideas in written format.  (1 hour)

Team Assignment: Each person pitches their best idea to others in the group.  Ask them to provide you feedback.  As a group, write the group’s 3 ideas in NABC format on one page.  (1.5 hour)

4 Building a Winning Team (KS) Evaluate the strengths and weaknesses of your team. On any given team, what is your role, what roles do you need from others. Share with other team members. What can you work together most effectively? Write a 1-page reflection. Include what you can improve to be a better player on a team.
5 Beyond Concepts, How to Execute, Venture Execution (IS or GW) Assignment: Reflect on the venture creation process. Summarize. What did you find most surprising?

Team Assignment: Evaluate each of the opportunities using the concepts learned in the lecture. (45 min)

6 Go-to-Market. Value Extraction. Business Logic. Market definitions (GW) Assignment: Explain the most common mistakes that get made in bringing a new product to market.Team Assignment: Evaluate each of the opportunities using the concepts learned in the lecture. (45 min)
7 Ion Stoica Case - Research based Entrepreneurship with Leadership Case (IS) Assignment: Reflection on innovation leadership.  Pathway from researcher to entrepreneur.  (30 min)
8 Innovation Culture – options from Newton Lecture Series (VH Intro) Assignment: Reflect on one of the videos from list with 1 page. (30 min each)
9 Concepts of Core Competence, Technology Strategy (IS) Team Assignment: Act as the management team. Pick a firm and identify a new product or service that could be offered by that firm (e.g. Google to offer television or clock radio, etc.)  Build a chart to explain if this new product would be a good fit for that firm based on its core competencies.  (1 hour)
10 Course Wrap Up.  Summary of Topics. Innovation Culture (IS/all) Assignment: Reflect on one Newton video with 1 page.

Team Assignment: Brainstorm with team. Share what each person found most insightful or memorable from the course.  Write a 2-page reflection as a team.

Additional Resources

Module 1