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Trista Bridges is a sustainable business expert who’s passionate about changing business for good. Strongly believing that sustainable business = smart business, she co-founded Read the Air (https://www.readtheair.jp/) to shift mindsets, business strategies, and ways of working towards business models that put sustainability at the core. She works with companies of all sizes on this topic, including with VC funds where she is currently supporting Japan’s first ESG aligned venture capital fund, MPower Partners, to integrate ESG principles into their investment activities and operations. Trista is an advisor to Doshisha University’s Value Research Center, holds an MBA from Kellogg School of Management and a BSc in Economics from the Wharton School, University of Pennsylvania. She is also co-author of “Leading Sustainably: The path to sustainable business and how the SDGs changed everything”, published in 2021.