Course Description
Product Managers play an increasingly critical role in modern technology companies. They are charged with ensuring an organization is laser focused on creating valuable and highly usable products and services, to address pain-points and unmet-needs for their target customers. In this course, students will learn essential Product Management skills by putting theory into practice, on a product or idea of your choosing. You will learn techniques to accelerate product success and avoid common mistakes. You will work in a team comprising of students from engineering, design, business and other backgrounds. This will simulate real-world cross-functional environments where people with different skills collaborate to build a successful product.
Learning Outcomes
- Experience a live development of a product within the context of a product development process
- Learn common methods used in product management
- Gain experience needed to work as product managers in real life environments.
Footnotes
- Workload hours/week outside of class are expected to be 3-4, no longer 5-6, hours on average while maintaining student learning.
- ChatGPT is allowed since product managers and industry leverage, but activities remain designed to think critically and demonstrate learning.
Who is this class for?
Students from all majors, both undergraduate and graduate, are welcome and encouraged. This course is recommended for any student who wants to explore life as a Product Manager, may work in a related field closely with Product Managers, or is interested in exploring a career that spans many aspects of business and technology.
***Instructor Permission is required to enroll in this course by completing the application survey.***
Application
Video
Spring 2022 Top Project
Watch a pitch from Team SolTix that wants to empower people to do more with their tickets.
Project Samples
Google Maps Trips
Smart Speech
PaperChats
Instructor
Anne Cocquyt
Anne Cocquyt is a seasoned entrepreneur and educator with experience across consulting, corporate, and startups. She built in-house products for Philips, T-Mobile, and Shell, and later developed BI dashboards at Genentech.
As an entrepreneur, Anne founded ventures in consumer products, an AI matchmaking platform, and a pet nutrition startup, leading product development and engineering teams to fast success.
As the CEO of Women in Product, she worked with product leaders and companies like Google, LinkedIn, Intuit, Twitter, Uber, and venture capital firms to support the advancement of product leaders through diversity initiatives and learning programs.
Anne created a best-in-class online accelerator now licensed by the German government and authored the bestselling entrepreneurship book “Dare To Launch” focused on design thinking. She won UC Berkeley’s Best Instructor Award for the “Deplastify the Planet” course and now brings her expertise to Product Management.